Take advantage of the greatest home business opportunity of our time

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Why Sell Infoproducts?
Don't believe all the hype. Creating and selling information products is not a sure thing. It's not a guaranteed path to instant riches. Not because of any inherent fault in the business itself but because of what it requires of you. 

• First off, you'll need to have information of some sort that someone else is willing to pay for, or at least know where to get it. 

• You'll need to master certain computer skills, especially HTML. 

• You'll need to become part writer, part editor, part marketer, part website designer, part web traffic expert... and more!

Though there are plenty of ways to develop them, these things do take time, thought and determination. But that's what makes it a tremendously fulfilling and exciting business - and potentially an extremely lucrative one, provided you can learn how to do it right. Because not many people have that determination. They want instant riches without the effort. So they try to succeed in get-rich-quick schemes - and only succeed in helping other people get rich quick! 

Is Selling Infoproducts The Perfect Business?
If you were looking for a model for the perfect business it would be hard to beat selling information products. Again, provided you can do it right. Here's why; 

• You're the boss. You're in charge. No more taking orders from someone else (not those kinds of orders anyway!). No more meetings, no more paper-work, no more sacrificing yourself for the good of the company. Instead you just research your ideas - things you're genuinely interested in or passionate about - create your products, market them, and keep all the profits from them.  

• There's no physical product to manufacture and nothing to deliver. You don't need to build a factory. You don't need a fleet of delivery vehicles. At its heart the infoproducts business just means transferring files (electrons!) between two computers. 

• Your products cost nothing to generate. "Real-world" products are put together one by one from basic raw materials. And raw materials cost money. But infoproducts come out of your brain, and once created, can be downloaded a million times just as easily as once at no extra cost. So you get to keep every penny on  every single one you sell! It's like being given permission to photocopy money. Welcome to the 21st Century!

• You don't have to be around to take the orders. Your business runs day and night, all year round. Your website does everything. Everything can be put on autopilot! 

• You can be unique. You don't have to promote the same products or opportunities as everyone else. Too many people think that by signing up for an affiliate program and advertising a "cookie-cutter" website they'll soon be rolling in cash. Not true. The best affiliates try to be different. And the people who create their own products do best of all.  

• Your market is the whole world. To give you an idea of what this means, think about this. Last August on one search engine (Overture) there were 170,161 searches for information on "home business" and 230,583 searches for "work at home". Nearly half-a-million queries on one search engine! Try the same thing for your area of interest. Think of a few keywords and enter them in the keyword suggestion tool on Overture.com. At the top of the search returns page you'll see the total number of searches there have been for that keyword or phrase in the last month. You'll be impressed! Now factor in all the searches on Google, AltaVista, Yahoo, Excite, Lycos...and consider that search engines account for less than 10% of all website referrals (finds). That's a lot of information-hungry surfers!

• You can run the whole business from home. You don't need offices or expensive retail space. Instead of getting up before dawn, commuting to and from work (and all the stress that entails) and not getting home until after dark, you simply get up, walk downstairs, brew the coffee and you're there. Use the hours you save to relax, be with your family or friends, or catch up on all the chores you never have time to do. 

• You don't need employees. No problems with sick leave, unions, hiring or firing. When you need to, you can find people on the Web to do the things you can't. 

• You can set up your own affiliate program and have hundreds or thousands of other websites advertising and selling your products for you all around the world. And you only pay these people when they make a sale. Talk about performance-related pay!

Here's How Not To Do It...
Let's talk for a few moments about how not to go about it. Right now the Web is crawling with Internet marketing people. And all of them are trying to entice each other to buy their "jealously guarded" Internet marketing secrets by giving away truckloads of free information. The thinking seems to be that you have to give away hundreds of dollars worth of freebies so the other person will trust you. Then you're supposed to get their email address and hit them with your sales pitch 7 times. This is the way to sell things apparently; it's all been proven scientifically. 

The trouble is, now even the birds in the trees are starting to sing this song. So what happens? People start trying to out-compete each other in giving away free information and being trustworthy until the whole thing just becomes ridiculous. You open up a web page in all innocence and the whole thing just blows up in your hands. Pop-up after pop-up...pop up, offering you the accumulated knowledge and wisdom of all mankind and everything else including the kitchen sink, provided you give them that all-important email address. And after you've shown them the door your desktop is littered with pop-unders. Would you trust that person? Imagine if that happened in the real world, if every time you walked into a store there were gangs of people lurking behind the doors waiting to pounce on you and stuff junk into your pockets. Would you tell them where you live? I thought not. 

Don't get trapped in that mind-set. Internet marketing is not physics. We can be fairly sure that what goes up tomorrow will still come down again. On the Web the only thing we can be sure of is that what works great today will probably not work so well tomorrow. Don't be seduced into thinking that by giving away $750 worth of junk you'll soon be making a comfortable living out of charging people $37 for another piece of junk. You might be disappointed to find other people giving it away for free. Instead come up with something of your own that really is worth $37. If you do, you'll sell it - and a lot more besides!

"Infoproducts" Are Not Just Internet Marketing Products
There's something else you're going to have to hammer into your head really hard because it's all too easy to forget this: The infoproducts business is not just about selling Internet marketing information. And it's especially not just about selling Internet marketing information to other Internet marketers. It's much, much broader than that. Forget about trying to sell Internet marketing information to other Internet marketers unless you really do know what you're talking about! There are more than enough marketing secrets to go round and people can get lots of them for nothing. And when they feel like paying for them they'll probably buy from a name they know - a guru - because if a guru says it, it must be true. Right? ;-)

These gurus (and now that I think about it - and isn't this a worrying thought? - fund managers investing in Internet stocks up to about March 2000) love to trot out the line that the people who really struck it rich during the gold-rush were the shopkeepers who sold all the shovels to the gold-diggers. There are two inferences to be drawn from this;

1. The shopkeepers didn't get rich by selling shovels to each other. Shopkeepers know the true value of a shovel, unlike gold-diggers.

2. They most certainly didn't give their shovels away to the gold-diggers for nothing. 

Make no mistake about it, the Internet marketing gurus' shovels are what they hold back.  Don't be fooled by all the freebies. None of them ever made a penny by giving away everything they had for free. They've all got something in reserve that's worth paying for - or at least the ability to make people think they have. They get rich by charging people hundreds of dollars for information that, like a shovel in a gold mine, is potentially great to have. It's just that most people don't know what to do with it and never put it to its proper use. So do you think you know something they don't? Do you have a bigger, better, lighter or stronger shovel; something that will allow you to take them on and beat them at their own business? Good for you if you do, but if you don't...

Find Your Niche...And Dominate It!
People say you should always fish where the fish are. But what if the place is already full of fishermen? The ratio of fishermen to fish must be greater in the Internet marketing pond than anywhere else on the Web. The waters are so full of bait, the pond's getting fouled. Everyone wants to sell you something. They don't want to buy from you.

So what should you do? Find somewhere else to fish, of course. Instead of getting caught up in a feeding frenzy with the sharks - and being eaten yourself - why not learn all the skills you can and then take yourself off to quieter, less competitive waters where you can use them to sell information products (and even real-world products) to a market you can dominate. There's a whole world full of special-interest groups - an ocean full of hungry fish - out there just waiting for someone to solve their problems, and thousands of products and services you could be selling to them. 

What Kind Of Products?
Here are a few examples of products people are making money from right now. There are people selling... 

• Car secrets (e.g. how to get a free car!)

• Bodybuilding secrets

• Dating secrets (5 dates a week minimum, guaranteed)

• Wedding proposal secrets (inevitable after all those dates!)

• Divorce secrets (sadly)

• Stock trading secrets (necessary after divorce)

• Real estate secrets

• Exam secrets

• World's #1 chocolate cake secrets

• Diet secrets (necessary after all that chocolate cake!)

You name it! All kinds of secrets about all kinds of things. To truly appreciate the enormous scope and potential of the infoproducts business just take a moment to look at the range of products on sale in the ClickBank marketplace. You'll be amazed. And you're sure to find something that you could have written yourself if you had only taken the time to do it and knew how to put the whole package together. 

Don't Forget The Real World
And what about real-world products? Well, here's a guy who's selling car wax by the ton from his website. Car wax! And here's a link to a free ebook detailing the technique he used to get his site to the top of all the major search engines for the phrase "car wax" within a few months and grab a huge chunk of this lucrative market. Just think what it would be like if you could do the same thing in your own area of interest! 

The funny thing is, I read his ebook myself a couple of months ago, thought "hmm", spent a couple of weeks doing some work on my site - but nothing like the amount he's done (and using Arelis instead) - and then promptly forgot about it. Then lo and behold, just the other day I discovered this...Number 1 on Google for the term "infoproducts"! Not only that, but because Google's results are used by so many other search engines, this site - the page you're reading now - was also at #1 for the same term on Netscape, AOL, HotBot and Yahoo! And it was No. 4 on All The Web. And, irony of ironies,  the Google screenshot you just clicked on above managed to claim the #1 position on Google for the search term "#1 position on Google" out of almost 400,000 pages! So it can be done :-)

And don't forget, even if you don't have a product to sell yet, you always have the option of selling other people's products as an affiliate. Here's a technique that's recently been used by one guy to get his affiliate web pages to the #1 spot on Google, Yahoo and AOL. He discovered it by accident! How many affiliate programs have you joined that have given you a beautiful website you can't even get into those search engines and therefore have to pay to advertise? How many other affiliates know about this yet? Think about it.

Just Do It!
OK, let's wrap this up. You can wait for a better opportunity to come along to build a second income or a new home business, or you can decide to do something about it now. Unlike most business opportunities, the infoproducts business is one that you yourself can take control of and build from the ground up around a subject that you're passionate about. You owe it to yourself to make the effort. Use the free information on this website to learn as much as you can - and bookmark it for future reference. 

Here's to your success

Tony Sheehy.

P.S. Webmasters, if you've got a website with a similar or complementary theme to this one, please feel free to ask for a reciprocal link and become a link partner. Let's both make it easier for people to cut through the hype and find good, relevant information on how to get started and succeed in the infoproducts business.

P.P.S. If you don't yet know the importance of thematic linking as a source of Web traffic you need to read  David Notestine's articles about this topic straight away! Click on the link below for further information. 

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