Time For A Reality Check

By Shahnaz Rauf

"Add a riveting headline and your sales will increase by 475%"

"Make your sales letter hypnotic and your sales will increase by..."

"Use these 21 sales boosting magical phrases and..."

"Use this magical software to personalize your sales letter and see an immediate boost by..."

"Add a subscribe pop up/ amazing auto-responder system and watch your sales go up..."

"Make this one little change and watch your sales shoot up in to the sky..."

"Make your website design simple to navigate and sticky with... then watch..."

"Get this amazing traffic generator software and watch your sales explode..."

"Use this to get your website hopping mad with 1 million targeted visitors..."

Stop! Help!

I am bewildered! Such a wild frenzy of killer products, yet I don’t know which to grab. I do want to see my business flourish and profits skyrocket, but whom do I believe?

How can I possibly order all those amazing products?

Even though I am drooling at the mouth and my heart is racing wildly, with the adrenaline pumping up my blood pressure to deliriously dangerous levels. Yes... I am already hallucinating as I receive blow after hypnotic blow...

There are dollar signs in my eyes. I see that grand villa by the beach in the glow of the golden sunset. Oh don’t you hear that magical tune of the gentle waves lapping at the rocks.... Oooh if only I could buy them all!

Time for a reality check, friend!

If you think you can see your inbox overflowing with ‘notification of payment received messages’ without lifting a finger then you are either ferociously brain dead or overly simple...

First the cold hard facts:

Most of those goodies described above are absolutely true if... implemented within their permissible margins of operation. Yes, each of those magical keys will work beautifully and give you dramatic results if...

• First you acquire... buy or barter the product... instead of just dreaming about it.
• Take the time to read/understand how it works.
• Make the dedicated effort to implement it into your business plan/web site.
• Promote the end result. Yes... promote, promote, promote.
• Give it time to manifest it’s presence.

True though they invariably tend to fall a little short of there hypnotic sales pitch. But Honey... this is the Internet, hypnotic clichés are here to stay. So...

If you are buying them just because you think they are Cindrella’s Fairy Godmother and poor little Cinders (You) just need a wave of that magic wand.... Then please do yourself a favour... go and invest your money into a savings account and keep dreaming about a brimming bank account.

Else please be honest with yourself and imprint the following on the top of your mind:

• Most of those amazing products will definitely improve your websites visitor to sales conversion ratio if implemented properly.
• You may have the best of everything yet you will not make any profits if you don’t promote it far and wide.
• You need to invest a whole lot of effort and hard work for your business to grow and prosper in the initial months.
• Don’t expect overnight results.
• Keep doing it persistently.
• Develop a thick skin and a ‘rationalistic’ approach.

Yes... give your business a rock solid foundation then no tremor of the earth or tsunami of the net will be able to shake you down. Be realistic.

Copyright © 2002 Shahnaz Rauf