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"Why
Aren't You Writing Ezine Articles?"
By
Michael Southon
I'm
amazed!
Everywhere I go on the Web, people are desperately searching for
ways to get more traffic to their websites. Some will even pay
hundreds of dollars for an Express Listing in Yahoo.
And yet one of the most powerful ways of driving traffic to your
website is completely free and anyone can do it.
A few savvy webmasters have been using this technique for years
to drive high-volume traffic to their websites. And they've made
a fortune!
I'm talking about ezine articles.
There's a huge demand for ezine articles right now but only a
handful of people are using this technique. That's why you keep
seeing the same articles being published in dozens of different
ezines.
Why are ezine articles such a powerful promotion technique?
When you get your article published in an ezine, you're
basically getting an enormous ezine ad for free. But your
article is much more powerful than an ezine ad.
Why?
A normal ad is there simply because someone paid to have it
placed there. But your article is there because the publisher
thinks you have valuable information that will benefit his or
her readers. In other words, you are an expert.
Who would you be more likely to buy from? Someone who paid to
have an ad inserted, or someone who is an expert and has just
written an article full of valuable information?
I first discovered the power of ezine articles in May of this
year when I wrote an article titled '10 Tips For Successful
Ezine Advertising'. Two weeks later it was published in
'WebProNews' (WebProNews, May 15, 2000), which has a circulation
of 500,000. I could hardly believe it - my article being
read by half a million people!
Less than 2 weeks later another of my articles ('How To Get The
Most Out of Your Ezines') was published in the same newsletter
(WebProNews, May 26, 2000).
By the end of that month, traffic to my website had more than
tripled. Suddenly, I was earning a very respectable income from
my affiliate programs.
To fully understand the power of ezine articles, let's put a
monetary value on them. At a rough guess, I would say that a
well-written ezine article has at least twice the pulling-power
of a top sponsor ad.
A top sponsor ad in 'WebProNews' costs $4,000 - so with those
two articles of mine, I got $16,000 worth of free ezine
advertising!
Let's compare ezine articles with two other, highly-rated
promotion techniques: search engine listings and ezine
publishing.
A search engine listing is essentially a 'passive' approach to
marketing. You still have to wait for people to search on your
keywords. Ezine articles are much more 'pro-active'; your
articles land right in the middle of dozens or hundreds of
different ezines. With ezine articles you're not waiting for
people to find you - you're going out there and finding them.
Let's say you publish an ezine that has 2 or 3 thousand readers.
Each week, your website URL and your name are going to 2,000 to
3,000 people. Even if your subscriber-base is growing by 5% per
month, basically you're reaching the same audience each issue.
But imagine you write an article that gets published in 30
ezines that each have a readership of 2000 people. You've now
reached 60,000 people!
The possibilities with ezine articles are enormous.
Many people feel unable to write. You may be one of them. But
the fact is, anyone can write an ezine article. You must have
seen those 'Tips' articles that look like a shopping list of
things to do? They're very popular amongst ezine publishers.
Every week I see half-a-dozen of them. So the fact is, if you
can write a shopping list, you can write an ezine article!
At this point you may be saying to yourself: "But I'm not
an expert - who would be interested in my articles?".
The answer is: "Lots of people!".
If you've been running an online business for 6 months, or even
just for 3 or 4 months, you now know many things that you didn't
when you first started. Imagine if you could have had the
knowledge you now have when you first began!
So for someone who has just ventured onto the Web, your
experience and knowledge could be extremely useful. And remember
- the Internet is growing so fast, there are masses of people
who know much less than you do.
More than 5 million Americans joined the online world in the
first three months of 2000, which averages to roughly 55,000 new
users each day, 2,289 new users each hour, or 38 new users each
minute!
So if you learn this technique, there's a huge market waiting
for you.
(c) 2000 by Michael Southon
Michael
Southon shows webmasters how to Tap into the Power of Ezines.
Discover the #1 Secret of Web Marketing. Download
his free report now.
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